![]() MARKET GLOBALIZATION DRIVERS Market globalization drivers-common customer needs, global customers, global channels, transferable marketing, and lead countries-depend on the nature of customer behavior and the structure of channels of distribution. Drivers, globalization of market, production, Anmol Nekpuri.That is why it is important to understand how industry globalization drivers affect the threat of entry and rivalry among existing competitors. Each key industry globalization driver affects the potential use of global strategy levers (global market participation, global products.View Test Prep - yips-globalization-drivers-48-phpapp01 from HR 102 at University of Maryland, Baltimore.Ģ5 May 09 International Business - Yip's Globalisation. These industry conditions can be grouped in four categories of globalization drivers: market, cost, government, and competitive. To achieve the benefits of globalization, the managers of a worldwide business need to recognize when industry conditions provide the opportunity to use global strategy levers. Here we will examine each driver in more depth. Yip’s Total Global Strategy) Industry globalization drivers are the underlying conditions in each industry that create the potential for using global strategy. DIAGNOSING INDUSTRY GLOBALIZATION POTENTIAL (Excerpts from G.
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